Z LAB is a full-service digital innovation studio headquartered in Houston with experts around the world serving the most innovative businesses and organizations. Integrating research, strategy, and implementation, we maximize your return-on-investment (ROI) in local and international market entry, growth, and exit.
Working with Z LAB, you get a custom assembled team of experts that is perfectly curated to address your short term and long term priorities
We are a network of subject matter experts (SMEs) with diverse experience and cultural backgrounds that share the same aspiration of empowering individuals and companies worldwide to bring their innovation to enhance people’s wellbeing. Here are the keywords that define us:
- Collective Intelligence
- Creative problem solving
- Global citizenship
Sunny Zhang, Ph.D.
FOUNDER / PRESIDENT
Sunny has 20 years experience in consumer and organizational behavior, demonstrated by her pioneering work on e-commerce as well as her groundbreaking experiment on social networks.
Sandip Bordoloi, Ph.D.
CO-FOUNDER / MANAGING PARTNER
Sandip has more than 15 years of experience in the energy industry both in a technical and leadership role. Sandip has led multiple new venture projects for a large energy independent including new country entry and exits from major projects.
Charles Knobloch has spent over 35 years in the industry bringing together management of government, legal and technical issues with purpose to enhance global economic progress.
Scott Schemwell, Ph.D.
An acknowledged authority in operations and risk management, Scott has over 30 years in the energy sector leading turnaround and transformation processes for global S&P 500 organizations as well as startups and professional service ﬁrms.
With over 30 years of experience as a senior executive and innovation consultant leading Grow Associates, Ken's passion is to enable innovators by leveraging the tools of change management, entrepreneurship and start-up implementation.
Mark Friedman, Ph.D.
Mark is a principal in MJF Associates and has over 25 years of experience. His expertise includes strategic alignment, executive coaching, team building, leadership assessment & development.
Trade Show Consultant
With his domestic and international corporate background, Hiett helps entrepreneurs and established businesses and organizations increase their marketing success through effective communication and exhibition at B2B trade shows.
For more than 20 years Betsy has been bridging the US – China gap, first in executive roles and later by advising others through strategic planning and implementation for successful business with China.
Digital Marketing Consultant
With 20 years of experience with Fortune 500 companies, Brian has been leading industrial online marketing and helping startups to multinational oil and gas companies to determine their target market and how to best reach them.
Geoffrey S Lakings
Analytics and Strategy Consultant
Geoffrey is an innovative, progressive and results-oriented strategist possessing rare combination of market, business, and technology acumen on assessing, planning, directing, & implementing multimillion-dollar tailored market intelligence solutions driving actionable insights.
Min is a highly effective and inspirational industry leader with a track record of launching & building innovative programs. She is Skilled at building partnerships and developing strategic alliances across public and private sectors.
Dulce has developed her career working at global marketing research companies, where she gained six years of valuable experience collaborating with worldwide companies, such as Nestle, Mars and Bimbo.
Grace Ouyang, Ph.D.
Senior Data Analyst
With a decade of experience working with biotech companies, Grace applies her knowledge of analytics on market research by extracting valuable information from various data sources and converting it into critical insights to support strategic planning.
Kashif is a leading expert in digital marketing & marketing operations with over 14 years of experience in both B2B & B2C space. He is currently Leading the Marketing Analytics & Technology Team at Alert Logic (SaaS).
Wilson is a senior marketing executive with more than 15 years of experience with Fortune 500 companies in product marketing, business intelligence, consumer insights, branding, and digital marketing.
Holding an MBA with an international business concentration and working in the energy industry for over 6 years, Arbie is adept in all aspects of business. Her expertise lies in market analysis and project management.
Gavin Zhang, Ph.D.
Gavin (Guanyang) is a biologist and a project manager with more than a decade experience in cancer, entomology, genomics, and biodiversity research. He speciales on lead generation and business development in the biotech industry.
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The Z LAB team is incredible. They're incredibly passionate, ridiculously talented, and willing to work super hard. I love working here because I feel like I actually contribute to work I feel is important. Plus I have a lot of fun doing it, which is always a nice perk.
— Megan Botha
International Business Development, Z LAB
When I met Z LAB members, I was starstruck and still am. I am amazed how talented each member is. Everyone has different talents and seeing how they contribute their talents together is amazing. You have members who are dominating the designs, making each design wonderful and eye-catching. Then you have other members who are excellent writers and organizers. The list goes on and on. The amount of talent Z Lab members have is unbelievable!
— Raul Chaidez
Z LAB Alumni
Z LAB does an amazing job building a relationship with their clients, which comes as no surprise once you experience their incredibly genuine infrastructure. Well organized, thoughtful and efficient. Working with this team opened up many doors for me and I am forever grateful to have been a part of such a hardworking powerhouse.
— Elena Karaytcheva
Z LAB Alumni